Pain is frequently under-assessed and undertreated in older adults with dementia. As a result, many vulnerable seniors miss out on effective evidence-based approaches and continue to suffer from pain. With the support of organizations such as AGE-WELL Networks of Centres of Excellence (NCE) and stakeholders, Dr. Thomas Hajistavropoulos and graduate student Louise Castillo from the University of Regina launched a pilot social media campaign #SeePainMoreClearly on October 1, 2019. Following the pilot campaign which reached over 6,000,000 impressions on Twitter, their team has now received funding from the Saskatchewan Health Research Foundation (SHRF) and the Saskatchewan Centre for Patient Oriented Research (SCPOR) to launch and systematically evaluate the impact of a much larger knowledge mobilization initiative with a digital media partner (to be launched in Fall 2020). View their 2 minute informational video (search #seepainmoreclearly on YouTube or use this link: https://www.youtube.com/watch?v=9ONjQ7_ZvZA). Resources can be accessed through www.seepainmoreclearly.org. Join the conversation on Twitter using the hashtag #SeePainMoreClearly and fill out the brief video evaluation questionnaire – link on YouTube video. From the Centre on Aging and Health, University of Regina.